
Non-brand watches, either in quartz or mechanical style, seem to be one of the most popular items on eBay. One seller could sell over 100 pieces of a particular watch (usually under $20) per day. I would believe over ten thousand generic low cost mens womens wrist watches that come directly from China are being sold on eBay daily. Correct me if I am wrong.

There are so many generic Chinese watch brands. In Guangdong and Zhejiang alone, there are more than 3000 watch manufacturers that produce the watch mainly for export. They often copy designs (with minor changes) from each other. That’s why you may see so many watches that look virtually identical but bear different brand names and logos. Those watch makers compete fiercely, so their export prices have been driven down to rock bottoms. Frankly, quality of these watches are at the same level, although some of them may truly use Japanese movements.

Finding the best price on eBay may not as easy as you would think. Listing rankings play important roles in sales abilities, while the rankings are heavily associated with search engine optimizations (SEO). In many cases, a best deal watch may be deeply buried in search results. For example, if you search for “mens watch” in eBay, you may get over 100,000 results. When you see a watch you like under $20 in the to five pages, you may click on “buy it now” without hesitation. However, you could easily miss the best deal. If you browse 10 more pages, you may find the exactly same watch but $5 cheaper! That means you could save $5 with an effort of couple more minutes.

So how to dig out a best watch deal of the long list of search results? Here are my suggestions.
1. The listings for the same watch typically have some similar “keywords” for search engine, such as brand (even it is very generic), a model number and the featured functions. Searching again with those narrowed down keywords, you might be surprised to see how many choices you have for this particular product.
2. If the watch you are interested is a “buy it only” item, do the search again in “buy it now” listings. Auction items are time sensitive; they tend to have better search engine rankings than “buy it now” listings. In the normal search, you may have to go through thousands of auction listings before reaching the listing of your desired watch with a best deal.
3. Defining price range when conducting the search. Using the example mentioned earlier, you should define a price range between $15 and $20. By doing so, the chance to see that $15 watch which is identical to the one you like (but costing $20) will be increased drastically.

Buyers come to eBay always for quality products and good deals. If the best deal is missed out, that purpose would be discounted by at least fifty percent.
