Grab Great Vintage & Fashion Deals on the Net – Watches Phones Jewelry & Tablet PC

Keyword research is a fundamental and critical building block for your SEO campaign. This is the foundation of any SEO effort and done properly, it can lead to great prosperity. Ignore your keyword research and… well, best of luck to you out there, wherever you may go. Based on my experience with over a decade of keyword research, this is a
never-ending process interrupted by small breaks to see how things change. You never really finish this part.

Awesome keyword research tries to balance the volume of traffic, the level of competition, the value of each click, and relevancy. I will try to explain all of this and show you some tools to help you get started, as well as some methods of using those tools that will increase your effectiveness if you already do keyword research.

Effective keyword research starts with a small handful of very short phrases or a few single keywords, and then the list grows. After you refine your list and remove “less useful” terms, it is a process of casting a wide net with as many possibilities as you
think of, then refining that huge list down to some very useful keywords all over again. Repeat this until you don’t see any new, good words coming in.

Volume of traffic

It’s simple to say that the keywords with the most traffic are the best ones to use and this is true up to a point. Words with a very high volume of searches may be targeted by many others who have done keyword research and this typically means higher levels of
competition, but not always! Sometimes you find a gem with a lot of searches and relatively few people trying to get that traffic. Another issue with the mega-traffic keywords is they are usually very generic in nature and a lot of your traffic may not be
interested in what you have.

Level of competition

The easiest way to define competition is to look at the number of pages Google shows for a particular keyword: results 1-10 of about “x” amount. There are other methods of determining competition besides this that are more accurate, but they become more complex and involve a lot of extra data gathering.

One of the important competition factors is the number of backlinks to the top X sites for a given keyword. The sites will have a wide range in link volume vs. link quality. The sweet spot lies with the most links of any of the reasonable number of links, while the sites with mega links are usually huge and cover a lot of topics. This is a good thing if you see this pattern. The mega sites generally serve as filler when Google doesn’t have any better sites to show.

Value Of Clicks

At first, all you have is a gut feel on this. With proper testing and tracking, you can tell which keywords tend to convert into higher profits. There is a general rule about this that the more accurately targeted the keyword phrase is to your page, the better your conversion rates will be.

The Keyword Tools

Google has an awesome free tool to use for keyword research. You will have to open an AdWords account if you don’t already have one, but you don’t need to run an ad campaign and you won’t be charged unless you place ads. Here is the link: https://adwords.google.com/select/KeywordTool

Using their ‘standard’ keyword tool, you can enter a simple keyword or several short phrases or even the URL for one of your competitors. Hit the send button and Google will return a monster-sized list of keywords. One important note to make is that they have several ways to filter your keywords: broad, phrase, and exact. These will determine how
closely your keywords are matched to their traffic. I would go with “exact matching” since it must match the term exactly. Broad: “blue shoe” matches “red shoe” since “shoe” matches – not very accurate. Phrase: “blue shoe” matches “old blue shoe” and “Mr. Shoe Blue” – better, but still contains results that don’t match the keywords. Exact: “blue shoe” means “blue shoe”, period.

Google keywords tool also shows you the relative search volume for any given term, helping you to spot terms that may be very important, if they fit your profile. These keywords can be added to a list and you can run new keyword searches to get new lists. Once you have built up a good list, export them into a text editor like notepad, WordPad or many others.

http://www.google.com/sktool This is Google’s Search-based keyword tool. The big difference between this tool and the one above is where it gets its results. This tool gets its results from actual Google searches being performed over time.

Google Wonderwheel. This tool helps you to see “related terms” in Google’s eyes. Use it to find key phrases that work well together – terms that help support your main keyword targets.